In our productivity-obsessed culture, we’re biologically wired to have anxiety over the future. We’re constantly thinking about (and often worrying about) the next task at hand. And we set these astronomical goals for our businesses that force us to focus on more rather than better. Many real estate agents focus on generating more leads. Allow [...]
This article was adapted from a chapter of the book Real: A Path To Passion, Purpose, And Profits In Real Estate. Get your copy here. As realtors, our relationships with people are the foundation of our business. Relationships lead to referrals, which make our businesses sustainable. Otherwise, real estate is just a job, not a [...]
“Most of us spend too much time on what is urgent and not enough time on what is important.” – Stephen R. Covey In your role as a real estate agent, what is the most important thing you will do today? Maybe you’ll negotiate an offer to help your buyers get their dream home. Or [...]
Use the magic of merge fields to pull data out of thin air! A merge field is a placeholder that gets filled in with information from your database. You’re probably familiar with using merge fields in email templates to populate your messages with a contact’s first name, property address, etc. […]
Sunshine, warm weather, cool drinks, backyard barbecues, vacation vibes—summer is full of opportunities for fun pop-bys that will help you stay top-of-mind with your real estate contacts. Whether you opt for something practical, like sunscreen, or a purely aesthetic token of appreciation, like a gorgeous potted plant, don’t let summer pass you by without connecting [...]
