This article was adapted from a chapter of the book Real: A Path To Passion, Purpose, And Profits In Real Estate. Get your copy here. As realtors, our relationships with people are the foundation of our business. Relationships lead to referrals, which make our businesses sustainable. Otherwise, real estate is just a job, not a [...]
“Most of us spend too much time on what is urgent and not enough time on what is important.” – Stephen R. Covey In your role as a real estate agent, what is the most important thing you will do today? Maybe you’ll negotiate an offer to help your buyers get their dream home. Or [...]
Use the magic of merge fields to pull data out of thin air! A merge field is a placeholder that gets filled in with information from your database. You’re probably familiar with using merge fields in email templates to populate your messages with a contact’s first name, property address, etc. […]
Sunshine, warm weather, cool drinks, backyard barbecues, vacation vibes—summer is full of opportunities for fun pop-bys that will help you stay top-of-mind with your real estate contacts. Whether you opt for something practical, like sunscreen, or a purely aesthetic token of appreciation, like a gorgeous potted plant, don’t let summer pass you by without connecting [...]
If you’re a solo agent or a small team, you probably don’t have much time for figuring out the intricacies of SEO. But with more and more people turning to the web to search for homes and seek information, SEO is not something you should ignore, either. This SEO guide was written just for you! [...]
When it comes to relationships, quality is often favored over quantity. It’s true in our personal relationships—you probably have a core group of 2 to 5 friends you are closest with, then a scattering of other pals you see occasionally. And it’s true in our professional relationships. As a real estate agent, I’m guessing you [...]
If you’re a real estate agent in the modern age, you probably use an email service like MailChimp—or the email tool within your CRM—to send drip email campaigns to your contact list. What is a drip email campaign? A drip email campaign is a series of emails scheduled ahead of time to send on a [...]
Technology is ever-advancing, and continuously changing our world. Five years ago, who would have thought something like ChatGPT would now be so easily accessible? Or that 3D printing pens would be holiday stocking stuffers? Or that you’d be using TikTok on a regular basis to connect with your real estate clients? These rapid developments in [...]
Reaching out to your real estate database on a regular basis is important for staying top of mind—but at some point, does it start to backfire? There’s a fine line between staying in touch…and being downright obnoxious. If your emails are annoying, you’ll get fewer opens, more unsubscribes, and maybe even some spam reports. Not ideal. [...]
You can retire happily and profitably from real estate—but you must start preparing now. The key is to build a valuable business that you can eventually sell. You also need a solid plan for how you will go about transitioning your book of business. This blog post pulls key findings from an Inman Select Special [...]
