The last three years have been a wild ride for real estate agents. Prices skyrocketed while inventory plummeted. Mortgage rates reached historic lows, then extreme highs. You struggled in your real estate business, but you also innovated, adapting to the new normal and rethinking the way you do business. And now, in 2023, you’re ready [...]
“Repeat and referral business is business that comes from people who have already trusted you enough to give you their money.” […]
No matter how you feel about Valentine’s Day—whether you think it’s a fun day to celebrate all things L-O-V-E, or a dumb non-holiday created by greeting card companies—it’s right around the corner. And it’s a great excuse to reconnect with your past clients, nurture those relationships, and hopefully score some referrals. (Just for the record, [...]
Look no further, agents, because you’ve found it: everything you ever wanted to know about using email marketing for your real estate business!In this guide, you’ll find an introduction to email marketing, types of emails to send, best practices for crafting effective subject lines and email content, automation tools and strategies, and more! […]
This blog post was originally published on July 19, 2019, by Jon Yourkin. It has been updated to reflect the latest in email subject line best practices. We sure have a lot of fun testing out modern email marketing techniques and best practices here at Realvolve. And because we know writing creative email subject lines [...]
“Perfect is the enemy of good.” That expression makes my anxiety spike. A little voice in my head protests, How could “perfect” be a bad thing? And why would you want to be “good” when you could be “perfect” instead? Well, that little voice is the misguided perfectionist inside me, struggling to be heard against [...]
You know the success of your real estate business depends on prioritizing income-generating tasks. That’s what all of the top real estate coaches tell you. So you pull up your calendar and start time-blocking. Two hours for time-sensitive contract work, three hours for prospecting calls, one hour for returning calls to clients and prospects. Three [...]
“You sent me an email? Huh. I never got it.” It’s a huge bummer when an email to a client ends up in the spam folder. It makes you wonder how many of your other emails, to other clients, are getting marked as spam. And it really makes you wonder if your mass email marketing [...]
For someone to choose you to guide them through the biggest financial decision of their lives, there has to be trust. So, how do you show a prospect that you are trustworthy? How do you continue to grow that trust throughout the transaction? And how do you maintain trust with your clients, even months and [...]
After being apart for so long, it’s really, really nice to be around people again. For many of us in the U.S., Covid restrictions have been loosened for a while now—but the novelty of it still hasn’t quite worn off for me. Sitting in a coffee shop to write this blog, for instance, still feels [...]
