Real estate coach Brian Buffini coined the perfect phrase called “Pop-bys.” Pop-bys are small gifts you give to your prospects and clients to remind them of who you are. These gifts say, “Hey, remember me? I’m that real estate agent you met a while back who can help you or your friends buy/sell a home!” [...]
One cool strategy that has been discussed lately is the concept of becoming a “neighborhood expert”—learning everything you can about an area (especially things that can’t be easily found online) and then branding yourself as the go-to resource for that location. The first time I heard that term, the creative gears in my head immediately [...]
You’ve put in some long, hard prospecting hours—knocking on doors, calling past clients, hitting up friends for referrals—and suddenly, BOOM, you’ve struck gold! Someone looking to buy a home has agreed to meet with you two days from now at 10 a.m. at the nearby Starbucks. You gear up. You have a checklist of questions [...]
Labor Day has come and gone, which means it’s officially fall and the perfect time to start thinking about and (sigh with me) planning for the holidays that will shortly be upon us. This is also the time real estate agents should to start to think about working during the holidays… Flexible schedules. It’s why [...]
Meaningful, productive conversations play an important role in building long-term relationships with your real estate clients. You use conversation to identify clients’ needs and provide information, which means you must be able to ask questions and communicate ideas clearly. Conversation also serves the purpose of getting to know one another and building trust, which is [...]
You’ve secured a real estate license (congratulations!) and are ready to make this upcoming year your breakout season as an agent. But you can’t expect clients to magically appear before your eyes. You can’t count on referrals or word-of-mouth. And Facebook ads will only provide a handful of leads—not enough to build a business from [...]
It’s important to press pause every so often—to take a break from the incessant grind of daily tasks—and take a moment to evaluate the tools you’re using to get your job done. As a real estate agent, your digital toolbox probably contains an email program, a CRM, perhaps a social media scheduling app, some simple [...]
Unlike homebuyers of decades past (those poor Internetless saps who didn’t have access to Google or Yelp or greatschools.org), today’s real estate consumers have countless resources for information. The web is full of bloggers offering their best home-buying tips, news articles about the current state of the real estate market, unfiltered agent reviews, and property [...]
Being a real estate agent means interacting with people day in and day out. You have to love people to love this gig. And that’s why it might seem like introverted real estate agents are at disadvantage. They’re not, though. Introverts actually make great real estate agents. There are TONS of articles all over the [...]
Let me start by saying that Instagram is not for everyone. If social media marketing isn’t exactly your favorite way to promote your real estate business—if you get more pleasure out of clipping your toe nails than you do live-streaming an open house or posting pretty listing photos—you should keep things simple and just stick [...]
