Real estate transactions are complex. They require superhuman levels of organization, accountability, and attention to detail. Managing all of this in a filing cabinet, or in Excel spreadsheets…if you’ve tried it, you know it’s utter madness. To manage and coordinate your real estate transactions, you need to go digital with powerful software. And the best type of [...]
The following is a chapter (“Adaptation”) from the book REAL: A Path to Passion, Purpose and Profits in Real Estate. The author of this chapter is Marc Siden, CEO of Onboard Informatics. They say the road to true peace is acceptance. Perhaps it’s true that the path to managing through adversity in business follows the same principle. As the [...]
Think back to your last several real estate transactions…did either of the following occur? Something fell through the cracks. You forgot to do something, or you were a little late getting it done. You got so bogged down by administrative tasks—paperwork, emails, etc.—that you spent too much time in front of a computer…and not enough [...]
As a real estate agent, you are in the business of building relationships, so your marketing needs to be personal, human, and genuine. That’s why video is the ultimate marketing tool for agents. Don’t limit yourself to sending out postcards and send e-blasts. Create and share videos. Let people see your warm smile and hear [...]
Sometimes, DIYing your real estate marketing materials is more practical (and more budget-friendly) than hiring an agency or freelancer. There are tons of tools and resources to allow even the most novice of designers create great flyers, Facebook ads, business cards, and more. But there are also a million things that could go wrong. To [...]
There are millions of tech tools out there that were designed to make our lives and our work easier, more productive, more enjoyable—just somehow better. A lot of these tools, you already know—Evernote, Facebook Ads Manager, and, of course, Realvolve. But with new software and apps being developed all the time, there’s no way you [...]
Welcome to the world of real estate! If you do it right, you’re going to build a successful business that will change your life. Getting started as a real estate agent can feel daunting. How do you win your first client when you have zero experience? How do you generate leads when you have no [...]
When you’re developing your real estate marketing, it’s important to think about what will resonate with your target audience. What will home buyers and sellers be looking for in an agent? What type of person do they want to work with? So, how do you create messaging that will resonate with home buyers and sellers? [...]
