As online services like Zillow and Trulia disrupt the real estate business, one thing remains certain—homebuyers and sellers will always trust a human over a machine, especially if that person is chock full of knowledge and genuinely eager to help. To succeed as a real estate agent today, you have to have the right mindset. Consumer [...]
You’ve probably noticed this by now (it is almost 2019, after all), but much of real estate has gone digital. It’s no secret that 80% of homebuyers conduct internet research when considering homes to buy, and 89% use the internet to find real estate agents. Millennials will be the largest group of homebuyers (at 34% [...]
To many of your clients, selling a home during the holidays can be a stressful, painful, or even downright unproductive experience. They have some valid concerns: “Our phone will ring all through Thanksgiving dinner!” “We won’t able to decorate the house like we usually do!” “Earlier, you said the best time to list is during [...]
One cool strategy that has been discussed lately is the concept of becoming a “neighborhood expert”—learning everything you can about an area (especially things that can’t be easily found online) and then branding yourself as the go-to resource for that location. The first time I heard that term, the creative gears in my head immediately [...]
The time has come! Introducing The Best New Podcast For Real Estate Agents in 2018! We are beyond happy to announce the long-awaited podcast for real estate agents! On Monday, October 15, we’ll be releasing one new podcast to your favorite podcast player (iTunes, Stitcher) each day through Friday! […]
One of my all-time favorite movies is Moneyball, adapted from Michael Lewis’s book Moneyball: The Art of Winning an Unfair Game. In the first pivotal scene of the movie, Peter Brand explains to Billy Beane, the Oakland A’s general manager, that the current methods of building a winning baseball team might be backwards. “People who run ball [...]
Last week, we published a blog post that explained WHY real estate agents should already be podcasting. Based on the response we’ve received, it’s clear that most of our readers really do understand the value and need for getting started with podcasting! […]
How can we survive Man vs. Machine? In our most-read blog post to date, Dale Warner made a big case about why web-purchased leads should only account for 5% of your marketing budget, if not 0%. His argument was based on some real data about percentages of agent lead sourcing, that less than 11% of [...]
Podcasts and videos are quickly becoming the world’s preferred way of consuming information. Audiences actually welcome consuming this type of content during their personal time! They can listen to a podcast while they jog, or watch a video on the train to work. […]
It’s important to press pause every so often—to take a break from the incessant grind of daily tasks—and take a moment to evaluate the tools you’re using to get your job done. As a real estate agent, your digital toolbox probably contains an email program, a CRM, perhaps a social media scheduling app, some simple [...]
