Sometimes, DIYing your real estate marketing materials is more practical (and more budget-friendly) than hiring an agency or freelancer. There are tons of tools and resources to allow even the most novice of designers create great flyers, Facebook ads, business cards, and more. But there are also a million things that could go wrong. To [...]
Alright real estate agents, let’s get to the bottom of this. Subject lines can be one of the most frustrating components of your real estate email marketing. As I’ve mentioned before, we are very fortunate to have thousands of email subscribers, which gives us the opportunity to test, track, and analyze a lot of different elements [...]
The power of personalization is no secret to real estate agents today. Today’s home sellers and buyers have come to expect—if not demand—commmunication from agents that is anticipated, relevant, and timely. Unfortunately, message personalization often only goes as far as putting a client’s name in the email subject line or adjusting the send time to [...]
For most real estate agents, the majority of their business comes from people they already know. It’s true for nearly every type of agent out there, whether they’re small, large, new, or experienced. This means that if you were better about marketing to these people—to your “Sphere of Influence” (SOI)—you would be selling more homes. [...]
In an industry like real estate, where relationships are essential to success, you can’t rely on mass marketing strategies alone. Sure, that big monthly email campaign to your entire sphere of influence (SOI) is important for staying in touch…but you also need to connect with each individual on a more personal level. You need a [...]
I would have to rate the following call as one of my “Top 3 Phone Calls I Hate.” It’s a little longer than this in reality, but the short version sounds something like this: “Hi [Prospect], how are you?” “Great! But I already listed my house/bought a house three months ago, if that’s why [...]
Want to stay up-to-date with the latest in real estate marketing…but don’t have time to hunt down articles? […]
When you’re developing your real estate marketing, it’s important to think about what will resonate with your target audience. What will home buyers and sellers be looking for in an agent? What type of person do they want to work with? So, how do you create messaging that will resonate with home buyers and sellers? [...]
I’ll be transparent here—we send a lot of emails at Realvolve. And every single email is purposeful and sprinkled with a bit of passion. Why? Because we are able to plan, track, and evaluate the effectiveness of our email marketing campaigns with something as simple as an Excel spreadsheet… […]
