A typical real estate agent spends 80-90% of their precious time chasing online leads, conducting marketing, networking, pushing services, and sending mass-canned emails. Perhaps agents should be listening? The following is an excerpt from the book REAL: A Path to Passion, Purpose and Profits in Real Estate to help agents understand the value of listening: [...]
Think back to your last several real estate transactions…did either of the following occur? Something fell through the cracks. You forgot to do something, or you were a little late getting it done. You got so bogged down by administrative tasks—paperwork, emails, etc.—that you spent too much time in front of a computer…and not enough [...]
Have you ever found yourself wishing you were more successful? I wish I had as many listings as Jan. I wish I had a huge team like John. I wish I had a nice car like Jamie… In business, wishes don’t come true. Well-executed plans do. You CAN get better if you’re deliberate about it. Develop a [...]
I would have to rate the following call as one of my “Top 3 Phone Calls I Hate.” It’s a little longer than this in reality, but the short version sounds something like this: “Hi [Prospect], how are you?” “Great! But I already listed my house/bought a house three months ago, if that’s why [...]
This Thanksgiving weekend, I was reminded of a note I shared with the Realvolve community two years ago… SEVEN years ago, to the day, I registered the name ‘realvolve’ with the idea and intent to build simple (haha) CRM software. Looking back, it took months to come up with that name. […]
I’ve said it many times, and here I am saying it again: Relationships are key to real estate success. But relationships alone won’t get you there. There are two cornerstones to real estate success, both of equal importance: relationships…and process. Process is what turns those relationships into transactions. It’s what enables you to convert a [...]
Welcome to the world of real estate! If you do it right, you’re going to build a successful business that will change your life. Getting started as a real estate agent can feel daunting. How do you win your first client when you have zero experience? How do you generate leads when you have no [...]
Despite all of the wonderful opportunities that lie within your hands of being a Realtor®, we sure do have a tough business when it comes to building a real estate contact database. A traditional long tail* business rules don’t easily apply to us—we sell someone a house, and then wait seven years until they’re ready to buy [...]
“Indeed, the persons who take the greatest pains to proffer such advice are themselves unable to put it into practice.” – Seneca In order to grow, evolve and move forward as real estate agents and as an industry – we have to look at our past with open eyes. Let’s be honest. Real estate sales [...]
The following is a chapter from the book REAL: A Path to Passion, Purpose and Profits in Real Estate about preparing the next generation of top producers in real estate. Schedule Time For More Information The author of this chapter is Spencer Rascoff, CEO of Zillow. @spencerrascoff The following is a letter addressed to my child and, in effect, to [...]
