In our productivity-obsessed culture, we’re biologically wired to have anxiety over the future. We’re constantly thinking about (and often worrying about) the next task at hand. And we set these astronomical goals for our businesses that force us to focus on more rather than better. Many real estate agents focus on generating more leads. Allow [...]
This article was adapted from a chapter of the book Real: A Path To Passion, Purpose, And Profits In Real Estate. Get your copy here. As realtors, our relationships with people are the foundation of our business. Relationships lead to referrals, which make our businesses sustainable. Otherwise, real estate is just a job, not a [...]
When it comes to relationships, quality is often favored over quantity. It’s true in our personal relationships—you probably have a core group of 2 to 5 friends you are closest with, then a scattering of other pals you see occasionally. And it’s true in our professional relationships. As a real estate agent, I’m guessing you [...]
Technology is ever-advancing, and continuously changing our world. Five years ago, who would have thought something like ChatGPT would now be so easily accessible? Or that 3D printing pens would be holiday stocking stuffers? Or that you’d be using TikTok on a regular basis to connect with your real estate clients? These rapid developments in [...]
If there is one person in this world who has unlocked the secret to having it all, it might be Shay Hata. By leveraging automation technology and keeping her business relationship-centered, Shay has managed to build the leading real estate business in Chicago (despite living 1000 miles away), average $75+ million in transactions per year, [...]
For someone to choose you to guide them through the biggest financial decision of their lives, there has to be trust. So, how do you show a prospect that you are trustworthy? How do you continue to grow that trust throughout the transaction? And how do you maintain trust with your clients, even months and [...]
I’m assuming, based on your career choice, that you are a “people person.” Because real estate isn’t just about selling houses and negotiating offers—it’s about helping people. If you don’t care about your clients—if you don’t have their back throughout the entire transaction and maintain a relationship long after closing—you’re not going to last more [...]
You. I know what you want. You want the same things in life as I do. To start or build a real estate business that gives you purpose. To make enough money to fuel a more-than-comfortable lifestyle. To be happy. To feel in control. To grow. To spend more time with the people you love. [...]
Krista Mashore is energized by many things—real estate, education, people—and one of her greatest passions is teaching agents how to leverage video and social media to generate leads. If you blinked and missed our whirlwind webinar with Krista, it was all about how to use video marketing to earn 3 new clients in just 30 [...]
