My second job out of college was with an incredible analytical instruments company. We offered technologies for detecting impurities in purified water. It’s now a much larger and more successful company, but at the time it was just a tiny division of GE Water (now SUEZ) with a huge vision. […]
Is cold calling dead? Some experts seem to think so. Others argue that it’s still an effective means of generating leads. But one thing’s for sure—it’s got nothing on warm calling. What Is “Warm Calling?” Warm calling is when you reach out to someone with whom you have had previous contact. They’re already in your [...]
Compound interest arises when interest is added to the principal, so that, from that moment on, the interest that has been added also earns interest. This addition of interest to the principal is called compounding. It’s the same concept by making small connections with people to build up your network for your real estate business. “Compound interest is [...]
Meaningful, productive conversations play an important role in building long-term relationships with your real estate clients. You use conversation to identify clients’ needs and provide information, which means you must be able to ask questions and communicate ideas clearly. Conversation also serves the purpose of getting to know one another and building trust, which is [...]
Whether you like it or not, first impressions matter. Even though it’s hard for someone to truly know you after a single encounter, your goal as a real estate agent should (obviously) always be to make a positive first impression when meeting new clients. After years of working as a real estate agent—and then several [...]
How can we survive Man vs. Machine? In our most-read blog post to date, Dale Warner made a big case about why web-purchased leads should only account for 5% of your marketing budget, if not 0%. His argument was based on some real data about percentages of agent lead sourcing, that less than 11% of [...]
There are a lot of tips available to help real estate agents grow their businesses—marketing tips, sales tactics, networking strategies, and more. But when it comes to building trust among clients and achieving the most loyalty humanly possible, one of the greatest gifts we can all give ourselves is the ability to stare our fears [...]
“My parents are 88. OK? I have a good relationship with my parents. They live in Florida. Let’s say my parents live to be 92. I hope they live longer, but let’s say they live five years. I don’t have 5 years with my parents. I see my parents twice per year. That means I [...]
Pilot or Passenger II – How Real Estate Agents Can Differentiate: The Sequel A couple of weeks ago, in the first post of my Pilot or Passenger blog series, I wrote about how real estate agents can differentiate themselves (differently). I suggested that everyone has their own unique gift—something that no other competitor could ever [...]
