Each year, realtors (and professionals from every other industry imaginable) set off to workshops and conventions, hoping to find inspiration from someone else who’s killing it. Naturally, we want to know their secret to success and apply it to our own business. In the crowded arena of real estate agents, it makes sense that realtors [...]
As a real estate agent, you are in the business of building relationships, so your marketing needs to be personal, human, and genuine. That’s why video is the ultimate marketing tool for agents. Don’t limit yourself to sending out postcards and send e-blasts. Create and share videos. Let people see your warm smile and hear [...]
We make snap decisions every day. Malcolm Gladwell, author of the book Blink, calls these occurrences “blink moments.” The “blink moment” I’m most interested in has to do with relationships. Particularly, that moment when you realize the person in front of you is someone worth hanging on to. When I was in 6th grade, I traveled on a [...]
“Indeed, the persons who take the greatest pains to proffer such advice are themselves unable to put it into practice.” – Seneca In order to grow, evolve and move forward as real estate agents and as an industry – we have to look at our past with open eyes. Let’s be honest. Real estate sales [...]
