Labor Day has come and gone, which means it’s officially fall and the perfect time to start thinking about and (sigh with me) planning for the holidays that will shortly be upon us. This is also the time real estate agents should to start to think about working during the holidays… Flexible schedules. It’s why [...]
The CRM space in real estate is confusing. Every software company that has an address-book of names and email addresses calls themselves a ‘CRM’. And nowadays – some brokers are going so far as to think they can build their own – which for an agent to adopt as their primary CRM is a dangerous [...]
One of my all-time favorite movies is Moneyball, adapted from Michael Lewis’s book Moneyball: The Art of Winning an Unfair Game. In the first pivotal scene of the movie, Peter Brand explains to Billy Beane, the Oakland A’s general manager, that the current methods of building a winning baseball team might be backwards. “People who run ball [...]
Meaningful, productive conversations play an important role in building long-term relationships with your real estate clients. You use conversation to identify clients’ needs and provide information, which means you must be able to ask questions and communicate ideas clearly. Conversation also serves the purpose of getting to know one another and building trust, which is [...]
You’ve secured a real estate license (congratulations!) and are ready to make this upcoming year your breakout season as an agent. But you can’t expect clients to magically appear before your eyes. You can’t count on referrals or word-of-mouth. And Facebook ads will only provide a handful of leads—not enough to build a business from [...]
Whether you like it or not, first impressions matter. Even though it’s hard for someone to truly know you after a single encounter, your goal as a real estate agent should (obviously) always be to make a positive first impression when meeting new clients. After years of working as a real estate agent—and then several [...]
Last week, we published a blog post that explained WHY real estate agents should already be podcasting. Based on the response we’ve received, it’s clear that most of our readers really do understand the value and need for getting started with podcasting! […]
How can we survive Man vs. Machine? In our most-read blog post to date, Dale Warner made a big case about why web-purchased leads should only account for 5% of your marketing budget, if not 0%. His argument was based on some real data about percentages of agent lead sourcing, that less than 11% of [...]
Podcasts and videos are quickly becoming the world’s preferred way of consuming information. Audiences actually welcome consuming this type of content during their personal time! They can listen to a podcast while they jog, or watch a video on the train to work. […]
It’s important to press pause every so often—to take a break from the incessant grind of daily tasks—and take a moment to evaluate the tools you’re using to get your job done. As a real estate agent, your digital toolbox probably contains an email program, a CRM, perhaps a social media scheduling app, some simple [...]
