The following is a chapter from the book REAL: A Path to Passion, Purpose and Profits in Real Estate about preparing the next generation of top producers in real estate. Schedule Time For More Information The author of this chapter is Spencer Rascoff, CEO of Zillow. @spencerrascoff The following is a letter addressed to my child and, in effect, to [...]
What’s on your list of life accomplishments? Those milestones big and small that you think, I’ll get to that one day? For some, it’s starting a family. Building your business. Climbing Everest (I just did my first 14er this summer). Completing a triathlon. Writing a book. Each of these requires a clear vision of the [...]
This blog post is the 4th in a series of 5 articles demonstrating the impact templates and workflows can have on your real estate business. When you hire your first assistant, you have to train them… Even if you’re lucky enough to find someone with experience, we all do things differently, so you have to [...]
This week, I spoke at the industry event Best Conference Ever. It was organized by Lee Adkins, David Lightburn, and Maura Neill. Building something like this didn’t happen overnight—they put in a lot of work. It wasn’t just the logistics of pulling all of the pieces together to put on a show, but also the [...]
When you’re developing your real estate marketing, it’s important to think about what will resonate with your target audience. What will home buyers and sellers be looking for in an agent? What type of person do they want to work with? So, how do you create messaging that will resonate with home buyers and sellers? [...]
I’ll be transparent here—we send a lot of emails at Realvolve. And every single email is purposeful and sprinkled with a bit of passion. Why? Because we are able to plan, track, and evaluate the effectiveness of our email marketing campaigns with something as simple as an Excel spreadsheet… […]
Have you ever paid for real estate leads? Or, to phrase it another way, have you ever advertised on Zillow, Trulia, or Realtor.com? Have you ever run a pay-per-click (PPC) campaign through Google AdWords or Bing Ads? Whether you’re new to the real estate biz or a seasoned veteran, we now have statistics that show the [...]
Watch My Quick Video: How to Follow Up on More of Your Goals Take a moment to think about the goals you have for your real estate business. Some of those goals are pretty ambitious—perhaps you want to double the number of listings you get this summer. Other goals are a little lighter, like becoming more [...]
This blog post is the 3rd in a series of 5 articles demonstrating the impact templates and workflows can have on your real estate business. Do you make an organized effort at showing your clients how hard you work—in detail? (Because, all things considered, we tend to not be very good at that.) We are [...]
Originally posted on the Realvolve Community, July 16th, 2017. My First 14’er. Us Realvolvers work hard and play hard. This week, the team has allowed me to take a few days off. In Colorado, there are 53 14,000 ft. peaks (the largest concentration in the country—we’re very lucky to live and work here).Yesterday, I bagged my first 14er. [...]
