For someone to choose you to guide them through the biggest financial decision of their lives, there has to be trust. So, how do you show a prospect that you are trustworthy? How do you continue to grow that trust throughout the transaction? And how do you maintain trust with your clients, even months and [...]
After being apart for so long, it’s really, really nice to be around people again. For many of us in the U.S., Covid restrictions have been loosened for a while now—but the novelty of it still hasn’t quite worn off for me. Sitting in a coffee shop to write this blog, for instance, still feels [...]
Administrative assistants are the unsung heroes of the real estate industry. Of every industry, really. Without assistants, there would be too many missed appointments, too much misplaced paperwork, and absolutely zero order to the day. Every business would be forever stunted, unable to grow without the organizational savvy and unfaltering proficiency of these individuals. They [...]
Do you have a vacation planned for this summer? I sure hope so. Whether it’s a weekend getaway to the mountains or a 7-day stay at the beach, taking time off from work to relax, recharge, and have some fun is oh so important. […]
Content marketing is my favorite. The idea of creating something valuable, giving it away for free, and allowing it to facilitate a connection with the exact people you want to help? It’s such a wholesome way of generating leads. […]
What if your best lead generation strategy wasn’t about lead gen at all? What if, instead of trying to get new leads, you focused on giving? When lender David Behr decided to volunteer his skills and time to give free motivational talks to company employees, he wasn’t trying to earn new clients—but that’s what happened. […]
As a real estate agent, there are so many hands-on tasks that demand your attention throughout the day: contracts to negotiate, past clients to call, video CMAs to record, pop-bys to drop off, listing presentations to slam-dunk. […]
There are many ways to get real estate leads. You’ve got the classic “interruption” marketing: door-knocking, cold-calling, etc. On the flip side, you’ve got the newer, less-intrusive inbound strategies: creating and participating in community groups on Facebook, posting candid videos to Instagram, blogging and boosting your website’s SEO. […]
I’m assuming, based on your career choice, that you are a “people person.” Because real estate isn’t just about selling houses and negotiating offers—it’s about helping people. If you don’t care about your clients—if you don’t have their back throughout the entire transaction and maintain a relationship long after closing—you’re not going to last more [...]
It’s really hard to be “on” all the time. We’re not machines, there’s no power switch, and we have very human reactions to all different kinds of stimuli. Too little sleep, or too much alcohol the night before, makes us sluggish. Realizing too late that our half and half is expired (as we watch it [...]
